App Developers Making Last Ditch Efforts to Get Bookmarks Through Notifications

App Developers Making Last Ditch Efforts to Get Bookmarks Through Notifications: "

In case you haven’t heard, Facebook is removing the notifications channel soon (among many other Platform changes), meaning developers will have to adjust their tactics for retaining users in their apps and games. While the specific date hasn’t been announced, we do expect it to happen in the next few weeks.

Recently, however, some developers have taken a new step in boosting the number of users bookmarking their applications: inserting the FBML “Add Bookmark” button into the notifications themselves. As you can see to the right, Playfish has apparently been blasting out a lot of these notifications this morning. While developers have been trying to convert users to other retention channels like bookmarks and email in recent months, more developers will be doing things like this in the weeks ahead until notifications meet their end.

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